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谨慎用词,避免您邮件被误认为垃圾邮件

在邮件营销中,如何避免邮件被误认为垃圾邮件而被ISP无情过滤?此可谓细节决定成败。

以下多个要点需注意,

1,在邮件签署部分写上您真实完全的线下地址;
2,邮件中含有退订机制,方便订户易于退出;
3,慎用字体,避免使用大号;
4,不使用脚本;
5,控制邮件大小,一般在70K一下;
6,邮件标题避免引号惊叹号、货币符号、免费电话、英文全部大写。

除此之外,ISP服务商有许多严格甚至苛刻的过滤机制,您在邮件中少用出现此类”敏感词”。一旦敏感词出现的次数和达到”敏感线”,您的邮件将被无情过滤。常见的英文敏感词如下,

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Amazing
Cash Bonus
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Credit
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其他正在被增加的英文敏感词,

Act Now!
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Casino
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Special Promotion
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Great offer
Give it away, Giving it away
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MLM
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Offer
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Online pharmacy
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Please Read
Don´t Delete
Save up to
Time limited
Unsecured debt or credit
Vacation
Viagra
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While Supplies last
Why pay more?
Winner
Work at home
You´ve been selected

为防止垃圾邮件的日益泛滥,防垃圾过滤机制正在日益完善。如果您的邮件营销在持续进行,您不得不面对并始终关注。

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